Welco
Platform & onboarding
Co‑founder
Overview
Cofounder & fullstack: setup of the technical environment, platform architecture and mobile app, and delivery of the core features.
Welco needed a frictionless onboarding experience to increase conversion and reduce support requests. We built a modular onboarding platform with analytics instrumentation.
Problem
Users were dropping out during onboarding — conversion and activation speed needed improvement.
Approach
Product audit, staged onboarding flow, iterative A/B testing and analytics instrumentation.
Results
+48% conversion, faster activation and improved user satisfaction.
Packages
2 million
Users
150K
"The new onboarding transformed our funnel — users become active much faster."