Hiring Your First Developers: Complete Startup Guide 2025
Complete strategy to hire your first devs: profiles, 2025 salaries, technical interviews, equity, freelance vs full-time. Avoid costly mistakes.
Hiring Your First Developers: Complete Startup Guide 2025
50% of startups make the wrong initial tech hire. Cost: 6 months lost + €50K. Here's the complete guide to hiring your first 3 developers.
Before Hiring: Ask Yourself These 5 Questions
1. Do You REALLY Need a Full-Time Employee?
Less Risky Alternatives:
| Option | Cost | Commitment | Ideal For |
|---|---|---|---|
| No-code (Bubble, Webflow) | €500/month | 0 | Validate the idea |
| Senior Freelance | €500/day | 1-3 months | Quick MVP |
| Agency | €50-80K | 3-6 months | Complete v1 |
| Junior + Mentor | €38K/year | 12 months+ | Limited budget |
| Senior Full-Time | €55K/year | 24 months+ | Product-market fit found |
"We hired too early. Our senior dev left after 4 months because not enough traction." - SaaS Founder
Ideal Time for Full-Time Hire:
- ✅ Product-market fit validated (100+ paying customers)
- ✅ Raise >€500K secured
- ✅ Clear 12+ month roadmap
- ✅ Technical founder capable of onboarding
2. What Profile for Dev #1?
The 3 Archetypes:
A. The Swiss Army Knife (Senior Fullstack)
Profile:
- 5-10 years experience
- Fullstack (front + back + infra)
- Has already built an MVP autonomously
- Product mindset, not just code
Salary: €50-65K + 1-3% equity Ideal For: Pre-seed startup without technical CTO
B. The Specialist (Frontend OR Backend)
Profile:
- 3-5 years experience
- Expert in 1 domain (e.g., React, Node.js)
- Not autonomous on the other stack
Salary: €42-55K + 0.5-1.5% equity Ideal For: Technical founder who handles the other stack
C. The Promising Junior
Profile:
- 0-2 years experience
- Bootcamp or self-taught
- Motivated but needs supervision
Salary: €35-42K + 0.5-1% equity Ideal For: Limited budget + senior technical founder
3. Freelance or Full-Time?
Decision Matrix:
| Criteria | Freelance | Full-Time |
|---|---|---|
| Year 1 Cost | €60K (4 months x €15K) | €70K (€55K + taxes) |
| Flexibility | ✅ Stop whenever you want | ❌ 24 months minimum |
| Commitment | ❌ No skin in the game | ✅ Equity = motivation |
| Availability | ❌ Parallel projects | ✅ 100% dedicated |
| Expertise | ✅ Senior immediately | ⚠️ Ramp-up time |
| Knowledge Transfer | ❌ Risk of sudden departure | ✅ Long-term build |
Recommendation:
- Phase 0-6 months (ideation → MVP): Freelance
- Phase 6-18 months (MVP → PMF): Full-Time #1
- Phase 18 months+ (scale): Full-Time Team
Tech Salary Grid 2025 (Île-de-France)
Developers
| Profile | Exp | Annual Gross Salary | Equity |
|---|---|---|---|
| Junior Fullstack | 0-2 years | €35-42K | 0.5-1% |
| Mid Fullstack | 2-5 years | €45-55K | 0.5-1.5% |
| Senior Fullstack | 5-10 years | €55-70K | 1-3% |
| Lead Dev | 8+ years | €65-80K | 1.5-3% |
| Frontend Specialist | 3-5 years | €48-58K | 0.5-1.5% |
| Backend Specialist | 3-5 years | €50-62K | 0.5-1.5% |
| Mobile (React Native) | 3-5 years | €50-62K | 0.5-1.5% |
| DevOps | 4+ years | €55-70K | 1-2% |
Employer Taxes: +45% (e.g., €50K gross = €72.5K total cost)
Total Year 1 Cost (Example €50K dev)
| Item | Monthly | Annual |
|---|---|---|
| Gross Salary | €4.2K | €50K |
| Employer Taxes | €1.9K | €22.5K |
| Employer Subtotal | €6.1K | €72.5K |
| Equipment (MacBook, monitor) | - | €3K |
| Licenses (GitHub, Figma...) | €50 | €600 |
| Coworking Space | €300 | €3.6K |
| Training | - | €1.5K |
| TOTAL YEAR 1 | €6.5K | €81.2K |
Realistic Budget: €80-85K for a €50K gross dev
Hiring Process: 6-Week Timeline
Week 1: Job Description Writing
Job Description Template:
## 🚀 SaaS Startup Looking for Fullstack Dev #1
**Who We Are?**
[Name] revolutionizes [industry] with [value prop].
Seed raise of [amount]€. Team of [X] people.
**The Role (Dev #1)**
- Build MVP from A to Z (Next.js + Node.js + Postgres)
- Ship one major feature/week
- Participate in product decisions
- Full autonomy on technical stack
**Profile Sought**
- 5+ years fullstack experience (React + Node)
- Has already built an MVP alone
- Loves startup pace (ambiguity, pivots)
- Product mindset > perfect code
**We Offer**
- Salary: €55-65K based on experience
- Equity: 2-3% (BSPCE)
- Remote 3 days/week
- Learning budget €1.5K/year
- MacBook M3 + setup
**Process**
1. Culture fit interview (30min)
2. Technical test (2h, paid €200)
3. Tech deep dive interview (1h)
4. Team meeting (30min)
5. Offer within 48h
**Apply**
Send GitHub + CV to [email]
Distribution Channels:
- Welcome to the Jungle (free for early stage)
- LinkedIn (post + network distribution)
- Twitter/X (detailed thread)
- Malt (available freelancers)
- École 42, Le Wagon (alumni)
Week 2-3: Active Sourcing
Strategy: Don't wait for applications
Actions:
-
LinkedIn Recruiter Lite (€80/month)
- Filters: "Fullstack", "Startup", "Paris"
- Message 50 profiles/week
-
GitHub Search
- Recent Next.js/React repos
- Active contributors
- Direct message
-
Network
- LinkedIn post + ask for shares
- Contact tech school alumni
- Tech meetups (React Paris, Node.js Paris)
-
Freelancers → Full-Time
- Senior Malt profiles
- Proposal: 3-month mission then full-time
Goal: 20-30 qualified applications
Week 4: Phone Interviews (30min)
Evaluation Grid:
Culture Fit Criteria (60%)
Questions:
- "Why startup vs scale-up/corporate?"
- "Describe your most accomplished personal project"
- "How do you handle ambiguity?"
- "Last tech thing you learned?"
Red Flags:
- ❌ Wants structured HR processes
- ❌ Never built personal projects
- ❌ Focus on "work-life balance"
- ❌ No tech curiosity
Technical Criteria (40%)
Questions:
- "Current stack? Why this choice?"
- "Architecture for a simple SaaS?"
- "How do you handle auth + payments?"
- "Deployment process?"
Goal: Shortlist 5-8 candidates for technical test
Week 5: Technical Test (2h, Paid)
Recommended Format: Build realistic feature
Example Test:
Mission: Create "Task List" page with:
- Add/delete tasks
- Filter (all / active / completed)
- Persistence (localStorage or mock API)
- Polished UI (TailwindCSS ok)
Required Stack: React/Next.js + TypeScript
Duration: 2h max
Delivery: GitHub repo + deploy README
Evaluation Criteria:
- Code readability (40%)
- Functionality (30%)
- UI/UX (20%)
- Tests (10% bonus)
Compensation: €200 for 2h (professional and differentiating)
Evaluation:
| Criteria | Weight | Score /10 |
|---|---|---|
| Code Quality | 40% | |
| Functionality | 30% | |
| UI/UX | 20% | |
| Tests | 10% | |
| TOTAL | 100% | /10 |
Validation Threshold: 7/10 minimum
Week 6: Final Interviews + Offer
Tech Deep Dive Interview (1h):
- Review technical test (15min)
- Architecture questions (30min)
- Situational questions (15min)
Architecture Questions:
- "How would you scale this app to 10K users?"
- "Where would you add caching?"
- "Database design for [feature]?"
Situational Questions:
- "Prod bug: API down, how do you debug?"
- "Urgent feature requested by client: process?"
Team Meeting (30min):
- Casual coffee with founders
- Mutual vibe check
- Candidate questions
Offer within 48h:
Subject: Fullstack Dev #1 Offer - [Startup]
Hi [First Name],
Great discussions this week! We want to offer you to join [Startup] as first developer.
📋 Offer:
- Position: Lead Fullstack Developer
- Salary: €60K gross/year (€5K/month)
- Equity: 2.5% (BSPCE over 4 years, 1 year cliff)
- Start: [Date]
- Contract: Full-time, 4-month trial period
🎁 Package:
- MacBook Pro M3 + monitor + setup (€3K)
- Remote 3 days/week
- Meal vouchers (€11/day)
- Alan health insurance (100% covered)
- Training budget €1.5K/year
📅 Next Steps:
- Response expected: [Date] (1 week)
- Signature: [Date]
- Onboarding: [Date]
Available for a call if questions!
[Founder First Name]
Equity Package: BSPCE Explained
What is BSPCE?
BSPCE = Bon de Souscription de Parts de Créateur d'Entreprise
- Option to buy shares at fixed price
- Favorable taxation (30% flat tax vs 55%)
- Standard vesting: 4 years, 1 year cliff
Standard Equity Grid
| Role | % Equity | €10M Valuation | Exit Gain |
|---|---|---|---|
| Dev #1 | 2-3% | €200-300K | €200-300K |
| Dev #2-3 | 0.5-1.5% | €50-150K | €50-150K |
| Lead Dev | 1.5-3% | €150-300K | €150-300K |
| CTO | 3-8% | €300-800K | €300-800K |
Vesting Schedule Example:
- Year 1: 0% (cliff)
- Year 2: 25%
- Year 3: 50%
- Year 4: 100%
Strike Price: Current valuation / number of shares
- Example: €1M valuation, 100K shares → €10/share
- Dev #1: 2% = 2K shares x €10 = €20K to invest at exercise
Equity ROI Simulation
Startup valued at €10M after 5 years scenario:
| Profile | Equity | Shares | Strike | Cost | Value | Net Gain |
|---|---|---|---|---|---|---|
| Dev #1 (2%) | 2% | 2K | €10 | €20K | €200K | €180K |
| Taxes (30%) | -€54K | |||||
| FINAL GAIN | €126K |
ROI: 6.3x over 5 years = +26% annualized
Common Mistakes to Avoid
❌ Mistake #1: Hiring a Friend
Symptom: "My best friend codes, I'll hire him" Problem: Hard to manage/fire a friend Solution: Standard HR process, even for close ones
❌ Mistake #2: Focus on Degrees
Symptom: "I want an X-Mines graduate" Problem: Best ones are often self-taught Solution: Evaluate on personal projects, not CV
❌ Mistake #3: Below-Market Offer
Symptom: "€45K + 5% equity is generous" Problem: Good devs have 5 offers at €60K Solution: Pay market rate OR compensate with ultra-motivating mission
❌ Mistake #4: Corporate HR Process
Symptom: 6 interviews, personality tests, 2-month delay Problem: Good profiles sign elsewhere in 2 weeks Solution: Max 3-step process, decision in 1 week
❌ Mistake #5: No Trial Period
Symptom: "We'll test 3 months freelance before full-time" Problem: No commitment, dev leaves at first better offer Solution: Full-time with 4-month trial period (framework)
Alternatives to Full-Time: Comparison
Option 1: CTO as a Service (me 👋)
Formula:
- 2-4 days/week (€890/day)
- Build MVP + recruit/manage team
- Mentor junior if needed
Cost: €7K-15K/month Ideal For: Non-technical founder, need quick MVP
Option 2: Development Agency
Formula:
- Team of 2-4 devs
- €50-80K fixed price for MVP
- Delivery 3-6 months
Cost: €50-80K one-time Ideal For: Clear specs, no iterations
Option 3: Bootcamp Partnership
Formula:
- Bootcamp junior (Le Wagon, Ironhack)
- €35K/year + mentor 2 days/week
- Fast skill ramp-up
Cost: €40-45K/year all-in Ideal For: Limited budget, time to train
Onboarding: 30-Day Checklist
Day 1: Welcome
- MacBook setup (GitHub, Figma access, etc.)
- Team introductions
- Vision/mission presentation
- Tools access (Slack, Notion, Linear)
- First commit (fix typo) to validate setup
Week 1: Discovery
- Read docs (architecture, roadmap)
- Run project locally
- Bug fixing (1-2 simple tickets)
- Daily standup with founder
Week 2-3: First Features
- Complete feature (spec → code → deploy)
- Pair programming with founder
- Client demo participation
- Mid-path 1-on-1 feedback
Day 30: Review
- Review: what did you learn?
- Feedback: how to improve onboarding?
- Next quarter goals
- Decision: validate trial period
Overall Hiring Budget for Dev #1
| Item | Cost |
|---|---|
| Sourcing | |
| LinkedIn Recruiter (2 months) | €160 |
| Job board ads | €0 (free early) |
| Process | |
| Technical tests (5 x €200) | €1K |
| Interview expenses (coffee, lunch) | €200 |
| Onboarding | |
| Equipment (MacBook, monitor, keyboard) | €3K |
| Tool licenses (year 1) | €600 |
| Coworking (year 1) | €3.6K |
| Year 1 Salary | |
| Gross + taxes (€55K base) | €72.5K |
| TOTAL YEAR 1 | €81K |
Budget to Plan: €80-85K cash to hire + onboard dev #1
Conclusion
Hiring your first dev is the most critical hire. Take the time (6 weeks minimum), pay market rate, and evaluate culture fit first.
Mistake = 6 months lost + €50K. Better to invest €5K in solid HR process.
Need help hiring?: I can source, evaluate, and onboard your dev #1 (CTO-as-a-Service formula).
About: Jérémy Marquer has hired 30+ developers for early-stage startups. Trial period success rate: 95%.
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