Startups & ScalingJérémy Marquer

Hiring Your First Developers: Complete Startup Guide 2025

Complete strategy to hire your first devs: profiles, 2025 salaries, technical interviews, equity, freelance vs full-time. Avoid costly mistakes.

Hiring Your First Developers: Complete Startup Guide 2025
#Hiring#Developers#Startup#HR#Tech Team

Hiring Your First Developers: Complete Startup Guide 2025

50% of startups make the wrong initial tech hire. Cost: 6 months lost + €50K. Here's the complete guide to hiring your first 3 developers.

Before Hiring: Ask Yourself These 5 Questions

1. Do You REALLY Need a Full-Time Employee?

Less Risky Alternatives:

OptionCostCommitmentIdeal For
No-code (Bubble, Webflow)€500/month0Validate the idea
Senior Freelance€500/day1-3 monthsQuick MVP
Agency€50-80K3-6 monthsComplete v1
Junior + Mentor€38K/year12 months+Limited budget
Senior Full-Time€55K/year24 months+Product-market fit found

"We hired too early. Our senior dev left after 4 months because not enough traction." - SaaS Founder

Ideal Time for Full-Time Hire:

  • ✅ Product-market fit validated (100+ paying customers)
  • ✅ Raise >€500K secured
  • ✅ Clear 12+ month roadmap
  • ✅ Technical founder capable of onboarding

2. What Profile for Dev #1?

The 3 Archetypes:

A. The Swiss Army Knife (Senior Fullstack)

Profile:

  • 5-10 years experience
  • Fullstack (front + back + infra)
  • Has already built an MVP autonomously
  • Product mindset, not just code

Salary: €50-65K + 1-3% equity Ideal For: Pre-seed startup without technical CTO

B. The Specialist (Frontend OR Backend)

Profile:

  • 3-5 years experience
  • Expert in 1 domain (e.g., React, Node.js)
  • Not autonomous on the other stack

Salary: €42-55K + 0.5-1.5% equity Ideal For: Technical founder who handles the other stack

C. The Promising Junior

Profile:

  • 0-2 years experience
  • Bootcamp or self-taught
  • Motivated but needs supervision

Salary: €35-42K + 0.5-1% equity Ideal For: Limited budget + senior technical founder

3. Freelance or Full-Time?

Decision Matrix:

CriteriaFreelanceFull-Time
Year 1 Cost€60K (4 months x €15K)€70K (€55K + taxes)
Flexibility✅ Stop whenever you want❌ 24 months minimum
Commitment❌ No skin in the game✅ Equity = motivation
Availability❌ Parallel projects✅ 100% dedicated
Expertise✅ Senior immediately⚠️ Ramp-up time
Knowledge Transfer❌ Risk of sudden departure✅ Long-term build

Recommendation:

  • Phase 0-6 months (ideation → MVP): Freelance
  • Phase 6-18 months (MVP → PMF): Full-Time #1
  • Phase 18 months+ (scale): Full-Time Team

Tech Salary Grid 2025 (Île-de-France)

Developers

ProfileExpAnnual Gross SalaryEquity
Junior Fullstack0-2 years€35-42K0.5-1%
Mid Fullstack2-5 years€45-55K0.5-1.5%
Senior Fullstack5-10 years€55-70K1-3%
Lead Dev8+ years€65-80K1.5-3%
Frontend Specialist3-5 years€48-58K0.5-1.5%
Backend Specialist3-5 years€50-62K0.5-1.5%
Mobile (React Native)3-5 years€50-62K0.5-1.5%
DevOps4+ years€55-70K1-2%

Employer Taxes: +45% (e.g., €50K gross = €72.5K total cost)

Total Year 1 Cost (Example €50K dev)

ItemMonthlyAnnual
Gross Salary€4.2K€50K
Employer Taxes€1.9K€22.5K
Employer Subtotal€6.1K€72.5K
Equipment (MacBook, monitor)-€3K
Licenses (GitHub, Figma...)€50€600
Coworking Space€300€3.6K
Training-€1.5K
TOTAL YEAR 1€6.5K€81.2K

Realistic Budget: €80-85K for a €50K gross dev

Hiring Process: 6-Week Timeline

Week 1: Job Description Writing

Job Description Template:

## 🚀 SaaS Startup Looking for Fullstack Dev #1

**Who We Are?**
[Name] revolutionizes [industry] with [value prop].
Seed raise of [amount]€. Team of [X] people.

**The Role (Dev #1)**
- Build MVP from A to Z (Next.js + Node.js + Postgres)
- Ship one major feature/week
- Participate in product decisions
- Full autonomy on technical stack

**Profile Sought**
- 5+ years fullstack experience (React + Node)
- Has already built an MVP alone
- Loves startup pace (ambiguity, pivots)
- Product mindset > perfect code

**We Offer**
- Salary: €55-65K based on experience
- Equity: 2-3% (BSPCE)
- Remote 3 days/week
- Learning budget €1.5K/year
- MacBook M3 + setup

**Process**
1. Culture fit interview (30min)
2. Technical test (2h, paid €200)
3. Tech deep dive interview (1h)
4. Team meeting (30min)
5. Offer within 48h

**Apply**
Send GitHub + CV to [email]

Distribution Channels:

  • Welcome to the Jungle (free for early stage)
  • LinkedIn (post + network distribution)
  • Twitter/X (detailed thread)
  • Malt (available freelancers)
  • École 42, Le Wagon (alumni)

Week 2-3: Active Sourcing

Strategy: Don't wait for applications

Actions:

  1. LinkedIn Recruiter Lite (€80/month)

    • Filters: "Fullstack", "Startup", "Paris"
    • Message 50 profiles/week
  2. GitHub Search

    • Recent Next.js/React repos
    • Active contributors
    • Direct message
  3. Network

    • LinkedIn post + ask for shares
    • Contact tech school alumni
    • Tech meetups (React Paris, Node.js Paris)
  4. Freelancers → Full-Time

    • Senior Malt profiles
    • Proposal: 3-month mission then full-time

Goal: 20-30 qualified applications

Week 4: Phone Interviews (30min)

Evaluation Grid:

Culture Fit Criteria (60%)

Questions:

  • "Why startup vs scale-up/corporate?"
  • "Describe your most accomplished personal project"
  • "How do you handle ambiguity?"
  • "Last tech thing you learned?"

Red Flags:

  • ❌ Wants structured HR processes
  • ❌ Never built personal projects
  • ❌ Focus on "work-life balance"
  • ❌ No tech curiosity

Technical Criteria (40%)

Questions:

  • "Current stack? Why this choice?"
  • "Architecture for a simple SaaS?"
  • "How do you handle auth + payments?"
  • "Deployment process?"

Goal: Shortlist 5-8 candidates for technical test

Week 5: Technical Test (2h, Paid)

Recommended Format: Build realistic feature

Example Test:

Mission: Create "Task List" page with:
- Add/delete tasks
- Filter (all / active / completed)
- Persistence (localStorage or mock API)
- Polished UI (TailwindCSS ok)

Required Stack: React/Next.js + TypeScript
Duration: 2h max
Delivery: GitHub repo + deploy README

Evaluation Criteria:
- Code readability (40%)
- Functionality (30%)
- UI/UX (20%)
- Tests (10% bonus)

Compensation: €200 for 2h (professional and differentiating)

Evaluation:

CriteriaWeightScore /10
Code Quality40%
Functionality30%
UI/UX20%
Tests10%
TOTAL100%/10

Validation Threshold: 7/10 minimum

Week 6: Final Interviews + Offer

Tech Deep Dive Interview (1h):

  • Review technical test (15min)
  • Architecture questions (30min)
  • Situational questions (15min)

Architecture Questions:

  • "How would you scale this app to 10K users?"
  • "Where would you add caching?"
  • "Database design for [feature]?"

Situational Questions:

  • "Prod bug: API down, how do you debug?"
  • "Urgent feature requested by client: process?"

Team Meeting (30min):

  • Casual coffee with founders
  • Mutual vibe check
  • Candidate questions

Offer within 48h:

Subject: Fullstack Dev #1 Offer - [Startup]

Hi [First Name],

Great discussions this week! We want to offer you to join [Startup] as first developer.

📋 Offer:
- Position: Lead Fullstack Developer
- Salary: €60K gross/year (€5K/month)
- Equity: 2.5% (BSPCE over 4 years, 1 year cliff)
- Start: [Date]
- Contract: Full-time, 4-month trial period

🎁 Package:
- MacBook Pro M3 + monitor + setup (€3K)
- Remote 3 days/week
- Meal vouchers (€11/day)
- Alan health insurance (100% covered)
- Training budget €1.5K/year

📅 Next Steps:
- Response expected: [Date] (1 week)
- Signature: [Date]
- Onboarding: [Date]

Available for a call if questions!

[Founder First Name]

Equity Package: BSPCE Explained

What is BSPCE?

BSPCE = Bon de Souscription de Parts de Créateur d'Entreprise

  • Option to buy shares at fixed price
  • Favorable taxation (30% flat tax vs 55%)
  • Standard vesting: 4 years, 1 year cliff

Standard Equity Grid

Role% Equity€10M ValuationExit Gain
Dev #12-3%€200-300K€200-300K
Dev #2-30.5-1.5%€50-150K€50-150K
Lead Dev1.5-3%€150-300K€150-300K
CTO3-8%€300-800K€300-800K

Vesting Schedule Example:

  • Year 1: 0% (cliff)
  • Year 2: 25%
  • Year 3: 50%
  • Year 4: 100%

Strike Price: Current valuation / number of shares

  • Example: €1M valuation, 100K shares → €10/share
  • Dev #1: 2% = 2K shares x €10 = €20K to invest at exercise

Equity ROI Simulation

Startup valued at €10M after 5 years scenario:

ProfileEquitySharesStrikeCostValueNet Gain
Dev #1 (2%)2%2K€10€20K€200K€180K
Taxes (30%)-€54K
FINAL GAIN€126K

ROI: 6.3x over 5 years = +26% annualized

Common Mistakes to Avoid

❌ Mistake #1: Hiring a Friend

Symptom: "My best friend codes, I'll hire him" Problem: Hard to manage/fire a friend Solution: Standard HR process, even for close ones

❌ Mistake #2: Focus on Degrees

Symptom: "I want an X-Mines graduate" Problem: Best ones are often self-taught Solution: Evaluate on personal projects, not CV

❌ Mistake #3: Below-Market Offer

Symptom: "€45K + 5% equity is generous" Problem: Good devs have 5 offers at €60K Solution: Pay market rate OR compensate with ultra-motivating mission

❌ Mistake #4: Corporate HR Process

Symptom: 6 interviews, personality tests, 2-month delay Problem: Good profiles sign elsewhere in 2 weeks Solution: Max 3-step process, decision in 1 week

❌ Mistake #5: No Trial Period

Symptom: "We'll test 3 months freelance before full-time" Problem: No commitment, dev leaves at first better offer Solution: Full-time with 4-month trial period (framework)

Alternatives to Full-Time: Comparison

Option 1: CTO as a Service (me 👋)

Formula:

  • 2-4 days/week (€890/day)
  • Build MVP + recruit/manage team
  • Mentor junior if needed

Cost: €7K-15K/month Ideal For: Non-technical founder, need quick MVP

Option 2: Development Agency

Formula:

  • Team of 2-4 devs
  • €50-80K fixed price for MVP
  • Delivery 3-6 months

Cost: €50-80K one-time Ideal For: Clear specs, no iterations

Option 3: Bootcamp Partnership

Formula:

  • Bootcamp junior (Le Wagon, Ironhack)
  • €35K/year + mentor 2 days/week
  • Fast skill ramp-up

Cost: €40-45K/year all-in Ideal For: Limited budget, time to train

Onboarding: 30-Day Checklist

Day 1: Welcome

  • MacBook setup (GitHub, Figma access, etc.)
  • Team introductions
  • Vision/mission presentation
  • Tools access (Slack, Notion, Linear)
  • First commit (fix typo) to validate setup

Week 1: Discovery

  • Read docs (architecture, roadmap)
  • Run project locally
  • Bug fixing (1-2 simple tickets)
  • Daily standup with founder

Week 2-3: First Features

  • Complete feature (spec → code → deploy)
  • Pair programming with founder
  • Client demo participation
  • Mid-path 1-on-1 feedback

Day 30: Review

  • Review: what did you learn?
  • Feedback: how to improve onboarding?
  • Next quarter goals
  • Decision: validate trial period

Overall Hiring Budget for Dev #1

ItemCost
Sourcing
LinkedIn Recruiter (2 months)€160
Job board ads€0 (free early)
Process
Technical tests (5 x €200)€1K
Interview expenses (coffee, lunch)€200
Onboarding
Equipment (MacBook, monitor, keyboard)€3K
Tool licenses (year 1)€600
Coworking (year 1)€3.6K
Year 1 Salary
Gross + taxes (€55K base)€72.5K
TOTAL YEAR 1€81K

Budget to Plan: €80-85K cash to hire + onboard dev #1

Conclusion

Hiring your first dev is the most critical hire. Take the time (6 weeks minimum), pay market rate, and evaluate culture fit first.

Mistake = 6 months lost + €50K. Better to invest €5K in solid HR process.

Need help hiring?: I can source, evaluate, and onboard your dev #1 (CTO-as-a-Service formula).


About: Jérémy Marquer has hired 30+ developers for early-stage startups. Trial period success rate: 95%.

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